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  • Pandey, Pankaj; Swarnkar, Raunak; Kakaria, Shobhit; Miyapuram, Krishna Prasad (Cornell University Library, 2020-07)
    Neuromarketing aims to understand consumer behavior using neuroscience. Brain imaging tools such as EEG have been used to better understand consumer behavior that goes beyond self-report measures which can be a more accurate ...

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