Attention in preferential choice

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dc.contributor.author Mukherjee, Sumitava
dc.contributor.author Srinivasan, Narayanan
dc.contributor.editor Merzenich, Michael M.
dc.contributor.editor Nahum, Mor
dc.contributor.editor Van Vleet, Thomas M.
dc.coverage.spatial Amsterdam
dc.date.accessioned 2014-03-19T19:16:43Z
dc.date.available 2014-03-19T19:16:43Z
dc.date.issued 2013
dc.identifier.citation Mukherjee, Sumitava and Srinivasan, Narayanan, “Attention in preferential choice”, in Progress in Brain Research, vol. 202, Amsterdam, NL: Elsevier, DOI: 10.1016/B978-0-444-62604-2.00007-1, Feb. 2013, Ch. 7, pp. 117–134, ISBN: 9780444626042. en_US
dc.identifier.isbn 9780444626042
dc.identifier.uri http://dx.doi.org/10.1016/B978-0-444-62604-2.00007-1
dc.identifier.uri https://repository.iitgn.ac.in/handle/123456789/953
dc.description.abstract Theoretical discussions and models of preferential choice have significantly improved our understanding of decision making over the past few decades. Although attention is a key cognitive mechanism that is often used in these theoretical discussions, formal treatment of attention is quite naïve. We bring to light how attention has been used explicitly and implicitly to conceptualize some generic modes of thought followed by a discussion of results from cognitive psychology on the interaction between attention and decision making. In the process, we discuss issues with theorizations regarding the role of attention. We suggest treating attention as a nonunitary mechanism, the possibility of incorporating subsampling as a generic heuristic based on attentional mechanisms and the necessity to consider the role of attentional scope in addition to the allocation of attention, that is, conceptualized in terms of resources. These discussions also bear upon the conceptual and formal treatment of preferential choice in particular and the psychology of decision making in general. en_US
dc.description.statementofresponsibility by Sumitava Mukherjee and Narayanan Srinivasan
dc.format.extent Chapter No. 7, pp. 117–134
dc.language.iso en en_US
dc.publisher Elsevier - Academic Pres en_US
dc.subject Attention en_US
dc.subject Global–local en_US
dc.subject Preference en_US
dc.subject Preferential choice en_US
dc.subject Subsampling en_US
dc.title Attention in preferential choice en_US
dc.type Book chapter en_US
dc.relation.journal Progress in Brain Research, vol. 202


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