Price discount framings on product bundles with shipping surcharges in the Indian market: examining the weighted-additive and reference-dependent models

Sahay, ArvindArvindSahayMukherjee, SumitavaSumitavaMukherjeeDewani, Prem PrakashPrem PrakashDewani2026-02-042026-02-042015-01-0110.1108/JIBR-05-2014-0026https://repository.iitgn.ac.in/handle/IITG2025/34432en-USPrice discount framings on product bundles with shipping surcharges in the Indian market: examining the weighted-additive and reference-dependent modelsArticle