Singh, AdityaAdityaSinghMurayama, KouKouMurayama2025-08-312025-08-312024-05-2110.1017/S0140525X230032912-s2.0-85193924923https://repository.iitgn.ac.in/handle/IITG2025/2891238770851Although creativity and curiosity can be similarly construed as knowledge-building processes, their underlying motivation is fundamentally different. Specifically, curiosity drives organisms to seek information that reduces uncertainty so that they can make a better prediction about the world. On the contrary, creative processes aim to connect distant pieces of information, maximizing novelty and utility.en-USfalseArticle1469182521 May 20243e1153WOS:001228229200001