Singh, AdityaAdityaSinghMurayama, KouKouMurayama2025-08-312025-08-312024-05-2110.1017/S0140525X230032912-s2.0-85193924923http://repository.iitgn.ac.in/handle/IITG2025/2891238770851Although creativity and curiosity can be similarly construed as knowledge-building processes, their underlying motivation is fundamentally different. Specifically, curiosity drives organisms to seek information that reduces uncertainty so that they can make a better prediction about the world. On the contrary, creative processes aim to connect distant pieces of information, maximizing novelty and utility.falseCreativity is motivated by novelty. Curiosity is triggered by uncertaintyArticle1469182521 May 20243e115reJournal2