Kumari, BeenaBeenaKumariParamasivam, MahalingavelarMahalingavelarParamasivamMukherjee, TarushyamTarushyamMukherjeeKhandelwal, ShikhaShikhaKhandelwalDutta, ArnabArnabDuttaKanvah, SriramSriramKanvah2025-08-312025-08-312021-03-1410.1039/d0nj05505k2-s2.0-85102709378http://repository.iitgn.ac.in/handle/IITG2025/25510Three novel triphenylamine cored di-branched α-cyanostilbenes with different electron-acceptors [H (neutral), CF<inf>3</inf>, and NO<inf>2</inf>] were synthesized. All the compounds exhibited a distinct positive solvatochromism dependent on the polarity and nature of the acceptor unit. Emission in binary solvent mixture reveals that CF<inf>3</inf>substituted chromophores promote the AIE effect with moderate emission wavelength shift. In contrast, NO<inf>2</inf>substitution drives the emission to a longer wavelength due to pronounced ICT but with quenched emission. Introducing CF<inf>3</inf>and NO<inf>2</inf>into a single molecule has a competing effect,i.e., balancing the pull-pull interactions enabled the enhancement of ICT characteristics with a moderate ACQ to AIE effect. These studies reveal that electron-accepting functionalities create a considerable impact on an otherwise identical template's optoelectronic characteristics. DFT and TDDFT analysis correlate the absorption and wavelength shift with acceptor functionality, and DOS-PDOS analysis helps predicting their photophysical characteristics upon photoexcitation. PES scan studies demonstrated that arms with strong acceptor units increased the energy barrier of dynamic intramolecular rotation of the α-cyano unit.falseArticle136992614683-469314 March 202115arJournal15WOS:000629015400017