Sarmah, SidharthSidharthSarmahDatta, DilipDilipDatta2025-09-042025-09-042020-08-032-s2.0-85104891069https://repository.iitgn.ac.in/handle/IITG2025/31134Many companies emphasize on developing new products by adding or removing specific features from existing products according to customers’ demands or priorities. In this paper, an optimization-based procedure is proposed to depict how efficiently the same can be performed by conducting surveys among probable customers. This proposed optimization method is capable of solving selection-based problems in consent with customers’ priority and is aptly termed as the Product Priority Problem (PPP). Limiting the selection of features based upon their integrity and dis-integrity, maximization of customers’ satisfaction and minimization of a product’s price is considered as two conflicting objective functions to lead to a set of trade-off solutions that can be adopted by a company for new products to be developed.en-USConference Paper123456789/573