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  • Mukherjee, Sumitava; Srinivasan, Narayanan (Elsevier - Academic Pres, 2013)
    Theoretical discussions and models of preferential choice have significantly improved our understanding of decision making over the past few decades. Although attention is a key cognitive mechanism that is often used in ...
  • Mukherjee, Sumitava; Manjaly, Jaison A.; Kumar, Neeraj (Orient Blackswan, 2015)

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