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  • Even unconscious thought is influenced by attentional mechanisms 
    Srinivasan, Narayanan; Mukherjee, Sumitava (Cambridge University Press (CUP), 2014-02)
    In this commentary, we focus on the role of attentional mechanisms in unconscious thought. We argue that even distracted or unconscious thought is capacity limited and differences in scope of attention influence processing ...
  • Global processing fosters donations toward charity appeals framed in an approach orientation 
    Mukherjee, Sumitava; Srinivasan, Narayanan; Manjaly, Jaison A. (Springer Link, 2014-08)
    People are often influenced by how persuasive appeals are framed. While decisions and preferences seem dependent on the effects of a fit between one's regulatory focus and the motivational orientation of a message, specific ...

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