Measuring student satisfaction: a study of MOOC videos created with rightscripts

Abstract

The rise of MOOCs has transformed higher education, increasing demand for high-quality, learner-centric content. RightScripts, a tool for creating educational video scripts, was developed to help teachers produce effective MOOC videos. This study evaluates RightScripts’ effectiveness in creating instructionally sound, learner-focused scripts, with a focus on student satisfaction. Initially tested by educational technology experts, RightScripts underwent refinements before usability testing by 143 teachers yielded high satisfaction. Teachers then used it to script a B2B marketing MOOC on the SWAYAM platform, with student feedback gathered from 158 respondents. The analysis showed high scores for clarity, objectives, and reflection opportunities, with a Cronbach's alpha of 0.9177 for reliability. Qualitative responses praised instructional quality, highlighting RightScripts’ value in enhancing MOOC video quality and supporting educators.