Effect of attentional scope and load on monetary donations
Source
Annual Conference of the Society for Judgment and Decision Making (SJDM)
Date Issued
2012-11-16
Author(s)
Mukherjee, Sumitava
Srinivasan, Narayanan
Manjaly, Jaison A.
Kumar, Neeraj
Subjects
Donations
Global processing
Local processing
Market segmentation
Prosocial behavior
Scope of attention
