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  1. Home
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  5. Effect of attentional scope and load on monetary donations
 
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Effect of attentional scope and load on monetary donations

Source
Annual Conference of the Society for Judgment and Decision Making (SJDM)
Date Issued
2012-11-16
Author(s)
Mukherjee, Sumitava
Srinivasan, Narayanan
Manjaly, Jaison A.
Kumar, Neeraj
URI
http://repository.iitgn.ac.in/handle/IITG2025/30848
Subjects
Donations
Global processing
Local processing
Market segmentation
Prosocial behavior
Scope of attention
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